Director of Product Marketing

Treau is redesigning air conditioning and heating with humans in mind. We believe homes should be quieter, simpler, and comfortable without compromise, so we built heating and air conditioning systems that are twice as efficient, half the noise, and one quarter the emissions of comparable systems. Our company brings together thermal scientists, product designers, and HVAC industry experts with a depth of experience building transformative companies. We are looking for someone to build a deep understanding of our customer and their needs and integrate that into a go-to-market strategy. Together, our first step will be to help make people’s homes more comfortable, beautiful, and energy efficient.


Responsibilities

  • Develop and execute the go to market strategy for our consumer cooling and heating systems

  • Define and communicate the Treau brand and story

  • Develop internal marketing foundations (best practices, content, messaging, systems) for sustainable and scalable growth

  • Oversee customer development and market research to inform product roadmap and competitive positioning

  • Help project and deliver on P&L targets

  • Create a strong digital experience and establish an omnichannel distribution mechanism consisting of e-commerce, channel sales, and partnerships

  • Identify the team and resources, including agencies and 3rd-party contractors, to develop and execute the go-to-market plan


Desired Qualifications

  • Shared commitment to building world-positive businesses and products, to climate change mitigation, and to design as a tool for increased human well-being

  • 8+ years experience launching cutting-edge consumer products

  • 2+ years experience managing teams

  • A proven track record of owning revenue at strong ROI

  • Experience in digital marketing and multi-channel approaches to customer acquisition

  • Ability to work independently and adapt quickly to a dynamic startup environment


Bonus Qualifications

  • Experience with consumer products or appliances in the $500 - $3,000 price range

  • Experience with building energy systems or HVAC systems